COCA-COLA HEADQUARTERS LONDON
Coca-Cola London moves its headquarters from West End to Central London to a 1912 building once designed by architect John Belcher which used to be a home for the Royal Society of Medicine. The building was refitted throughout to meet Coca-Cola’s somewhat 300 employees’ needs by UK based design studio MoreySmith.
The 66,000 square feet is set on four floors, featuring a roof terrace, café, meeting rooms, open plan office space and hot desking facilities.
“Using the brand’s iconic history, we have created a space which also draws upon the vibrant energy of the organization,” said studio founder Linda Morey Smith. “The result is an environment for team happiness with uplifting and comfortable spaces for staff and visitors to work, meet, collaborate and socialize”.
The entrance of the building welcomes employees and visitors with a large Coca-Cola logo painted on the brick wall as well as the comet shaped art piece suspended with fine wires from the second floor designed by British designer Stuart Haygarth with 80,000 acrylic “ice-chunk” pieces.
“I wanted to create something that was literally out of this world, powerful, dynamic and would glow with energy – it had to stop people in their tracks,” said Haygarth.
Coca-Cola’s iconic color –RED- is used throughout the interior –furniture, lighting and fixtures. The use of different flooring materials such as patchwork and hardwood divides up to surface. The interior is decorated with vintage objects, graphics, signage and packaging reflecting the brands pop culture identity.
The interior of the building is a celebration of Coca-Cola’s heritage and place in popular culture. The design unites the Edwardian Baroque-style front of the building, with a more modern rear extension via a staircase which runs through the core of the building. A custom-built, double-sided display wall has been installed over three floors and provides a spectacular backdrop to display the brand’s long heritage, including iconic original Coca-Cola memorabilia from its archives in the US.